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Popular Lies About Graphic Design by Craig Ward.

Craig Ward: “Drawing on my ten years expe­ri­ence, it tack­les lighter sub­jects such as design fetishists, Helvetica’s neu­tral­ity and ‘urgent’ briefs, along­side dis­cus­sions on more wor­thy top­ics such as the valid­ity of design edu­ca­tion, the sup­posed death of print, client rela­tion­ships and pitch plan­ning. In addi­tion, I approached a vari­ety of estab­lished prac­ti­tion­ers such as Milton Glaser, Stefan Sagmeister, Christoph Niemann, Paul Sahre, James Victoré, Michael C. Place and many oth­ers for con­tri­bu­tions on their own insights and expe­ri­ences and to whom I owe a debt of thanks for val­i­dat­ing the project in my mind.”

Popular Lies starts with “Popular opinion is the greatest lie in the world”.
This sums up what follows in the book. Craig Ward discusses how peoples ‘opinions’ on design have become ‘rules’ and how actually they shouldn’t be taken as fact, and just as what they are - opinions.

A few ‘lies’ mentioned are ‘Comic Sans is the worst typeface ever created’, ‘Red means hot, blue means cold’, ‘Helvetica is neutral’ and ‘The rules are there to be broken’.
The book has a feel of ‘Whatever you think, think the opposite’ to it, but more in-depth. It is based on Craig Ward’s real life opinions and stories from his time the graphic design industry.

Take the Comic Sans ‘lie’ - “A lie told often enough becomes the truth”.
This is the most commonly heard phrase in the history of design. Craig Ward suggests that it’s become a phrase you just say, to make you seem like you’re smart and have knowledge of the design industry.
Craig Ward doesn’t deny that it is an easy font to dislike and that yes it is ‘technically inconsistent’ but he also mentions there are many other handwritten fonts all over the web that are much, much worse.
He rightly says, Comic Sans is victim of overuse and by virtue, misuse and all be it ugly, this doesn’t make it ‘the worst font ever’.

The design of the book is also very clever. It’s a pocket sized book and it’s clever mix of type and imagery do a great job of illustrating the topics at hand.

“This is not a book full of facts. Nor is it a book full of advice. It’s a book full of opinions, and confusion between those three is how a lot of these problems begin…”

The book does not tell you how to be a good designer, nor does it tell you what to believe, it just simply tells you not to take everything you’ve ever been told about design as ‘fact’ or as a ‘rule’.

Popular Lies About Graphic Design by Craig Ward.

Craig Ward: “Drawing on my ten years expe­ri­ence, it tack­les lighter sub­jects such as design fetishists, Helvetica’s neu­tral­ity and ‘urgent’ briefs, along­side dis­cus­sions on more wor­thy top­ics such as the valid­ity of design edu­ca­tion, the sup­posed death of print, client rela­tion­ships and pitch plan­ning. In addi­tion, I approached a vari­ety of estab­lished prac­ti­tion­ers such as Milton Glaser, Stefan Sagmeister, Christoph Niemann, Paul Sahre, James Victoré, Michael C. Place and many oth­ers for con­tri­bu­tions on their own insights and expe­ri­ences and to whom I owe a debt of thanks for val­i­dat­ing the project in my mind.”

Popular Lies starts with “Popular opinion is the greatest lie in the world”.
This sums up what follows in the book. Craig Ward discusses how peoples ‘opinions’ on design have become ‘rules’ and how actually they shouldn’t be taken as fact, and just as what they are - opinions.

A few ‘lies’ mentioned are ‘Comic Sans is the worst typeface ever created’, ‘Red means hot, blue means cold’, ‘Helvetica is neutral’ and ‘The rules are there to be broken’.
The book has a feel of ‘Whatever you think, think the opposite’ to it, but more in-depth. It is based on Craig Ward’s real life opinions and stories from his time the graphic design industry.

Take the Comic Sans ‘lie’ - “A lie told often enough becomes the truth”.
This is the most commonly heard phrase in the history of design. Craig Ward suggests that it’s become a phrase you just say, to make you seem like you’re smart and have knowledge of the design industry.
Craig Ward doesn’t deny that it is an easy font to dislike and that yes it is ‘technically inconsistent’ but he also mentions there are many other handwritten fonts all over the web that are much, much worse.
He rightly says, Comic Sans is victim of overuse and by virtue, misuse and all be it ugly, this doesn’t make it ‘the worst font ever’.

The design of the book is also very clever. It’s a pocket sized book and it’s clever mix of type and imagery do a great job of illustrating the topics at hand.

“This is not a book full of facts. Nor is it a book full of advice. It’s a book full of opinions, and confusion between those three is how a lot of these problems begin…”

The book does not tell you how to be a good designer, nor does it tell you what to believe, it just simply tells you not to take everything you’ve ever been told about design as ‘fact’ or as a ‘rule’.

serialthrill:

Greyscale by Damian Denis

serialthrill:

Greyscale by Damian Denis

(via designaemporter)

typethatilike:

Miller Creative

wearemiller.com

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ba (hons) graphic communication blog